Monday, February 22, 2010

WWF Ad Campaign


Here is a very effective advertising campaign that WWF has assembled in China. Photos of animals are placed on one wall of the alley and on the opposite wall are poachers aiming at them. This makes it possible for the viewers to literally stand in between the shooter and the animal. There are also bullet holes round the the animal to give the impression that they are on a firing range.


^_^

No comments:

Post a Comment