Here is a very effective advertising campaign that WWF has assembled in China. Photos of animals are placed on one wall of the alley and on the opposite wall are poachers aiming at them. This makes it possible for the viewers to literally stand in between the shooter and the animal. There are also bullet holes round the the animal to give the impression that they are on a firing range.
Jay Conrad Levinson has just released a book co-authored by Shel Horowitz: Guerrilla Marketing Goes Green.
Here are six tips:
1) Make your side of the business less wasteful by lowering carbon footprint, reduce wastage and minimize your use of harmful material and processes.
2) Recognize the growth of people who want to tap into the "green" movement
3) Advertise to this group.
4) If you are a global company show the improved working conditions and the help you have provided to your workers. If you are a local business show how keeping money within the country helps your own community.
5) Speak the truth about your green campaigning and then there is no risk to be accused of "greenwashing" (false green campaigning).
6) Build partnerships that benefit both parties e.g. collaborating with charity organizations.